Pull-ups X Disney

AR-T Show

WebAR - Interactive Game

BCVR conceived and produced this memorable interactive experience designed to entertain the whole family while shopping at Costco, Sam’s Club, and BJ’s stores. 

The creative process started with an exploratory on how to best feature the most identifiable Disney characters in such a way that maximized end-user participation time.

The result was the “Pull-Ups AR-T Show” - an immersive gaming experience where users paint their favourite Disney characters.